Marketing pork to the confident meat eater

Marketing pork to the confident meat eater

The National Pork Board completed a sophisticated segmentation study of U.S. consumers to learn their priorities to connect with them emotionally. David Newman, vice president of market growth for NPB, said the Confident Meat Eaters, one of the seven consumer...
USMEF hosts pavilion at global food trade show

USMEF hosts pavilion at global food trade show

Exporters of U.S. beef, pork, and lamb met with buyers from around the globe at a U.S. Meat Export Federation (USMEF) hosted pavilion at SIAL Paris, one of the world’s largest food trade shows. USMEF President and CEO Dan Halstrom said that more than 200 countries...