As 2024 draws to a close, the National Pork Board wants to take a moment to look back on the work that they Pork Checkoff accomplished this year based on producer priorities. One primary initiative is the 15-member producer-led Board of Directors allocated a large share of Checkoff dollars to growing domestic demand. Bill Even, National Pork Board CEO, says they are working with industry to Build a Bigger Appetite for Pork.
The NPB staff and Board of Directors remain committed to doing what’s right for the pigs, our people, and our planet.
During this holiday season, NPB wishes you and your loved one’s joy, peace and time to reflect on the blessings of the past year.