Kansas State University publishes the publicly available Meat Demand Monitor. Glynn Tonsor, a Kansas State professor and economist, says the monitor follows consumption trends and price expectations.
He says pork consumers are a diverse group, and the Meat Demand Monitor helps to cast a wide net to capture consumer sentiment.
The Meat Monitor and NPB Consumer Segmentation Study appear to support each other’s results.
That’s Dr. Glynn Tonsor of Kansas State University. Google Meat Demand Monitor for the full research and data tool.
